Video Production – Part I – the pre-production
A video is divided into three phases – pre-production, production and post production. Pre-production is the first of three parts must be taken into account when any kind of professional video.
During this step, is organizing everything so that stage will smooth production. Pre-production begins with the identification of goals and objectives of your video. Your target audience must be identified and review. This is vital, as everything from now on should be done with your audience in mind. Business people are conservative creative types, wild and crazy, or moms? The tone, the rhythm, the actors, the style, language, music, duration and other aspects of production should be directed to the temperament, attitudes and interests your target audience.
You should also consider the amount you are willing to spend on this program. If it is important that you will use this product to generate money for you or your company, you should expect to spend money to do it correctly. I see it as an investment. For their first production, can be used a business professional to produce the video, if it is very important to do well.
Having decided on the purpose and goals of their video, identified its goal, and has revised its budget, the next phase of pre-production is to prepare a summary of the points you want to do. If you promote your business, your plan may include in identifying their mission, background, products or services you offer, how they can help troubleshoot your audience or their needs, testimonies satisfied customers, costs, the differences between you and your competition and other factors to convince his audience to attend to your business.
After preparing your plan, it's time to get the script. The script is a detailed document that identifies what is and what you hear and in what order will appear. Draw a line in the world real or imagined half a piece of paper. On one side of the page to identify the visual elements that will be seen, and secondly, to identify the audio is heard on every shot. The more specific the better. Here's an example of what the script should look like:
Shot # 1
Audio: Music (The name the song)
Visual: Title (your) name.
Shot # 2
Audio: The music
Visual: Dissolve to shot wide range of groups of people to a business meeting. John Freeze.
Shot # 3
Audio: John says, "I can not make these meetings more boring!
Viisual: Wide shot of John jumping, throwing the material into the air. Others at the table in shock.
And so on … The script should be as detailed possible. This should include guidance on the ground, if large, medium, or foreground. Indicate whether a fixed plane or truck, pans, slipping or movement of the camera, while others are involved. The fact is that it is time for decisions to be taken – and certainly not on set when shooting video. If you wait until you are in production, people lose patience and time spinning trying to exchange ideas and agree on them.
The pre-production stage is when hiring actors and crew members. Want professional actors? Union or unions? Will you have auditions? If so, that will take? Do you know how to conduct?
Have you identified the production team? Have you seen examples of your work? Have you ever worked together? They have produced production rate before you want?
Consider how you will feed the whole well. Who's the food? Time is money and work of better and happier if they feed in time.
Will you need a makeup artist? What do people use? Stripes, herringbone patterns and bright colors are no-no, because the camera does not like it and will make models brunettes and other problems on the screen. What better way is earth tones or muted colors with patterns simple or not.
What we all look alike? Are there multiple locations? Have you determine the origin of each and every shot? Have you decided who is in each plan? Need accessories or furniture? You use them? Be sure to visit all the sites that will shoot to make sure there are no surprises.
I remember a video recording a beautiful place, which ensures that no one would be there to get in the way of our shot. I dutifully made my study site and everything looked and sounded good. By Unfortunately, we do not hear planes flying overhead when we did our study site. And you do not hear the train arrived every hour. We did not hear or see a flock of geese when We were scouting for locations. But all this trouble distraction present during our session. Fortunately, I had an emergency plan Interior and had pre-defined places. Having a plan B is not a bad idea. If you want to be really safe, get your production in a studio, you can be sure complete control over your site.
Lighting is another consideration. Is the site well lit? Or do you provide light? If you have windows in the background and the sun shines behind the subject being shot, the lighting outdoor play havoc with your photo. If you encounter this type of shooting situation, use gels on the windows to adjust the color temperature of light.
What about audio? The audio quality is generally assumed or forgotten until it goes wrong. And when is bad, will be the main focus of all. So you need to ensure that people are properly miced. Redundant Audio is a good thing to have. For example, all you need be heard needs a lapel microphone or at least have a shotgun aimed at them. So play it safe, you could have a microphone on the lavolier person, to capture the audio on one channel and a shotgun microphone mounted on the camera redundant audio capture on a different channel. This way if something goes wrong and a short lapel microphone, you can replace the audio with the second audio channel and shot will be saved. Match the audio can be difficult to test your microphone before shooting the video to make sure that everyone has the same sound or can be "twisted" while editing.
The last issue going to discuss is the shooting script. The regular script that everyone is familiar with the identification of sequential or chronological order of their production. Without But a breakdown of the groups shots depending on the location. For example, injections of 5, 14, 35 and 95 will be held in the cafeteria. Always and prohibitively expensive to convert video in a different location as shown in the sequence in the script. Therefore, whenever the cafeteria need to be shot at the same time, unless there is good reason not to. Group photos will save time, money and patience.
Remember that even if these vaccines are in the same place, if they need players to have different clothes on because they occur later in the video is supposed to be another day, for example, must prepare for that too.
These are the main considerations for pre-production activities. So once everyone has been contacted, told when and where they occur, and all the rest was planned, is ready to enter the production phase. Read on to video production – Part II – Stage production.
Irwin Myers is the president of Video One Productions, a Chicago-based company has been providing production, editing and duplicating videos, DVDs and CDs with hundreds of companies over 20 years. For more information about how the One Productions can help video to your needs production and media, contact or call us at 773 http://www.video1pro.com 252-3352.
About the Author
Irwin Myers is the president of Video One Productions, a Chicago-based company that has been providing production, editing, and duplication of videos, DVD’s, and CD’s for hundreds of companies for more than 20 years. To find out more about how Video One Productions can help you with your production and multimedia needs go to http://www.video1pro.com
Pretty Lights – Paper Planes Remix (live)
